Capturing the spirit of the modern, diverse, and genuine Bloom is designed to unfold like a thriving garden of flowers, as its name suggests. Natural tuberose and Jasmine notes provide the skin with an unexpectedly intense white floral scent. Rangoon Creeper, a flowering shrub that changes color, adds a powdery, flowery edge. Bloom capacity to take the user to the verdant landscape it was inspired by is portrayed in the campaign, which stars actress Dakota Johnson, model and actress Hari Nef, and artist Petra Collins.
